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E-Commerce News: 15-21 July 2016

Asian woman reading newspaper

Hi there e-commerce community! Hope you are doing well and your business is performing as you want it to. We know that you have tight schedules and huge to-do-lists. So, we want to give you a brief cover of this week’s e-commerce news. Enjoy!

  • 17th of July was the #WorldEmojiDay. Many brands have used Twitter to celebrate it. How was the effect of it? Learn more from here
  • Google is trying to use artificial intelligence to gain more shares in the cloud market. The company will use it to automatically handle angry customer calls which can lure out some customers from Amazon or Microsoft cloud services. Learn more from here
Kenya's e-commerce market report and online retail report.
  • As you know we, as Prisync team, enjoy exploring new markets every other week. The latest trends, customer behavior and structural needs that can help out e-commerce entrepreneurs are our main interest when we produce these pieces. This week we are looking at Kenya, an African country, which has many surprises in its e-commerce market. Let’s take a look at its increasing growth and learn about the reasons behind it. Check out here
  • Marketing consultancy firm Tenet Partners have announced 2016’s most powerful brands. 10 e-commerce companies out of 20 have outranked Amazon. One of them was eBay. Learn more from here
  • Social media platforms have become our new habit these years and it seems like TV is out. According to this report, purchasing decisions are also more affected by social media than TV. Learn more from here
Affiliate marketing is a key method to increase your e-commerce business sales.
  • As an e-commerce business you have many channels of marketing that can contribute to your sales. One of them is affiliate marketing. Adding this method to your marketing strategy can do your business good. In this piece we decided to go over the basics and check out new methods that might benefit your business. Learn more from here
  • Rimmel, the makeup company, has gone into mobile. The company is using 3D real time makeup simulation in its new app Get the Look. Learn more from here
  • Pokémon Go is still in the headlines. The augmented reality and change of style in playing a game was a few of the factors of this popularity as well as its popularity as a cartoon. Many local businesses found ways to utilize its popularity to their advantage. Here is how…
Ecommerce Business
  • E-commerce security is a head scratcher for many of us but it is still the most important part of the business. Since the technological advancements are at a higher speed than us mortal humans we advise you that you develop a secure e-commerce business. It takes several steps such as choosing an online platform, training your employees, hiring a professional etc. Check out our basic guideline to secure your e-commerce business from here

Catching up with the e-commerce news will keep you in the e-commerce competition.

Good prices are another thing that will keep you in the competition.

Prisync, with its online price tracking software, will provide you with a chance to monitor your competitors’ price activities all over the world and 24/7!



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