Dear e-commerce folks,
Let’s give a round of applause to our wild and sweet e-commerce world for never letting us down about exciting news, announcements or amazing content posted by great experts.
The theme of the holiday is totally in the air nowadays, and headlines started to get covered with holiday campaign plans of major retailers. Last week, China’s response to Wild West’s marketing themes, Single’s Day became quite popular and surely deserves a line or two in our e-commerce weekly digest.
Without losing any time, let’s check out what was worth letting you know in e-commerce last week:
Retailers like Macy’s, Newegg, Office Depot, and Best Buy have all launched their offerings for the holiday. News about campaigns started to flow around late October, and according to the statements by retailers, they will start right after Halloween.
The supply of campaigns is almost unlimited, but what about the consumer side? A fresh report from Facebook shows that today’s consumers are shopping in a very fragmented way by using more channels and devices than ever. 40% of consumers surveyed by Facebook said that they will shop more online during this holiday season, and 59% said that they will shop differently than last year.
China’s response to all these flashy campaign news is not less striking at all. Welcome, Single’s Day!
Like in many other China e-commerce news, projections about the Single’s Day are also quite ambitious. For example, China Post estimates 760 million packages of delivery, which is 40% higher than last year.
There has not been much news about Groupon on the headlines for a while, so let’s not miss this recent C-level change at the company. Chief Operating Officer Rich Williams will be replacing Eric Lefkofsky, who is also one of the co-founders of Groupon.
As always, in addition to news, we also gathered quite insightful tips from the e-commerce world for you.
Personalization is a quite hot topic in e-commerce nowadays, but finding the optimum personalization strategy for your company is not a dead simple process. So, personalization tips will surely come in handy for all sizes of retailers who are considering a personalization strategy deployment these days.
Using technology at its best surely delivers great results. However, retailers should not also neglect the soft touches that are also necessary for running a sustainable business. So, your store is a kind of organism, and it should have a healthy communication strategy towards all parties that it is connected to.
So, to sum up, we are entering into exciting weeks where we’ll see the clash of e-commerce clans offering eye-popping discounts and perks to their customers, and surely customers will not be shying away.
I wish all retailers the best of luck and patience during this period.
Stay tuned, and see you next week with fresh news & tips from the e-commerce market.