Did Someone Say Conversion?
E-commerce is a competitive business and with a crowd of new entrepreneurs added to this community it is getting more competitive than ever. You have an online shopping website and selling high-quality goods but your sales does not increase as much as you would. What is going wrong? You know you are good. Actually all you need is a few fix-ups to realize your potential. Shall we start?
Mark Your Words!
Have a blog of your own. Engage with your customers in a more efficient way. For example if you have an online retail website on clothes introduce different combinations of style with them. This will enable your customers to visualize the product more vividly and also will help them reach a decision about whether to buy it or not. If you sell home appliances, talk about their different features. Have blog posts which are interesting for your target audience. If you know them it would be a lot easier to establish a pin point presence in their lives.
Make sure to enable your Webmaster Tools. Your web pages are not automatically added to Google lists at least not right away. Webmaster Tools enter your website and clicks on every piece of link on it and discovers your website. Through this method your website will be on Google ready to reach out to your customers, right away. If you would like to accelerate this process XML Sitemaps plugins are also another great way.
Know Thy Customer!
Personalization is the key word for the e-commerce market these days. Personalize your products and definitions and present them in that way. Have your banners say “It’s getting cold these days. Why not get yourself a comfy jumper?” or if you are selling baby products make sure to put some empathic words about motherhood in the product descriptions. People will buy after a warm smile or a piece of familiar words. Since salesmen are not active in this area it is up to you to make that experience felt online.
Know Thy Enemy!
If you are not in an especially niche market, it is for sure that there are other people who are in the same business with you. Your competitors are not your happiest idea maybe but they are the best source for you if you want to catch up with them. Especially if you are new in the business, the older companies’ tactics will be enlightening for you. They have been trying out many methods longer than you and they probably know what is best and use those methods. Study their websites a little; learn your shortcomings and compare.
Don’t Sell All Your Eggs From One Basket
Just because you have a gorgeous and magnificent website does not matter that is the only sales point you have. Discover different market places. There’s already Amazon, Ebay or Shopify etc. Sell your products from those channels also. Since Amazon has been in the market for a long time it would be easier to reach your audience in a more popular platform. You can also learn which one of your products are more attractive than the others and promote those a lot more. You can also find specialized market places. If you sell camping supplies such as tents and sleeping bags you can sell your products on some sort of a wild life enthusiast website also.
Nil Erden – Marketing Executive – firstname.lastname@example.org – Prisync.com
We, as Prisync team, will be covering e-commerce trends, topics, key ideas and many strategies and insights. E-commerce market is a playground and it is important to know the rules.