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E-Commerce News: February

Hello e-commerce followers! We have passed the February and time doesn’t seem to be about to stop. But if you are busy managing your online stores, do not worry. We have created a quick roundup covering the important news and articles happened in this month.

We hope you’ll enjoy our e-commerce overview;

-Snapchat’s positive effect on customer engagement is now a proven fact. The study shows that retailers are learning how to use Snapchat to reach and provide unique brand experience to its customers. Read more here.

One of Amazon’s seamless retail experiments in Seattle is the Treasure Truck, a roaming delivery truck with carnival-style lights and signs, from which customers can pick up items offered during flash sales through the Amazon mobile app.

 

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-According to research conducted by Hitwise, there has been a 45% increase in website traffic to luxury fashion retailers over the past three years. Among the visitors, the rate of millenialls has increased significantly. See the details.

-According to Baymard, shoppers are more likely to convert if you highlight the delivery date, instead of shipping speed. This detail may improve your conversion rates. Find out why.

 

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-According to stats, Valentine’s Day is a huge opportunity to boost the online sales. In this article made up by Econsultancy, let’s see how retailers are targeting mobile shoppers in Valentine’s day. Besides, don’t miss these tips if you need more ideas.
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-E-Commerce influencer Andrew Youderian took a big picture of e-commerce and provided us 7 predictions for next decade. Take a look at trends expecting to happen in 10 years.

-%51 UK retailers are afraid of cross-border commerce will be more complex after Brexit. Read more here.

-Amazon has announced its plans to create 15,000 new full-time jobs in Europe this year. This plan would mean. Vice President of Amazon EU Retail Xavier Garambois stated “We continue to invest heavily across Europe in fulfillment, customer service, cloud technology, research and development, machine learning, advanced logistics and much more”. Read more here.

-Researches have found that 92% of consumers visit a brand’s website for the first time to do something other than make a purchase. Read the details and reach more findings.

-As tech is advancing and retailers are searching for new ways to optimize the customer experience, you have to keep an eye on the new e-commerce tech advancements. This article will help you stay ahead of the game by providing next predictions. Read more here.

 

 

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-Try to optimize mobile commerce, transform Instagram followers into real shoppers and use Pinterest as your supportive online store. 3 steps to supercharge your social commerce. Read more here.

Every eCommerce company aims to build a sustainable and profitable business. To do so, they should focus on their pricing strategies. Here, 3 very clear reasons why every eCommerce company should always test and optimize their prices.

 

In February, as Prisync, we created pricing related contents to provide our readers to gain better insights about pricing and strategies.

 

-We have crafted E-Commerce Pricing Glossary that helps you gain better insight which/how pricing strategies are implemented to e-commerce companies or at least you can use this guide as a quick reference.

-We stated the problems of tracking competitors’ prices manually and how you can benefit from using an automated competitor price tracking software. You can read from here.

Profit margins are the major indicator whether your business will survive and grow or sink thats why we collided 5 useful tips for e-commerce companies to increase their profit margins. Don’t miss out these tips.

 

By the way, we also had in-depth articles from our guest bloggers.

 

-Jake Rheude from Red Stag gave some quick advices before selecting and attending an e-commerce event including also must-attend e-commerce events. Read more here.

-Simon Slade from Salehoo stated the pros and cons of dropshipping and how you can start.

-Christina Coons from Northcutt introduced us How To Unify E-Commerce Store , Blog and Social Presence. Read the details.

-For many, the same could be said of personalization. While it is frequently crowned a “ecommerce hot topic”, with quantifiable benefits for both businesses and customers, it seems many still don’t know how or where to get started. Lottie Coltman from Nosto guided us how to personalize e-commerce websites. Read the article.

 

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