New year, new me.
That’s often what people say when a new year rolls around.
You’ve probably thought about some new years resolutions, just like your customers have.
After the rush of Christmas, some customers might vow to try and stop spending so much money.
But that doesn’t mean you can’t have a strategy in place to win sales in the new year.
In this post, we’re going to look at some sales strategies as well as e-commerce new year resolutions you can put in place to ensure you start your year as you mean to go on.
E-commerce New Year strategies
Whether it’s new years day itself or the few days after when people are still not yet back to work, you might find you have more people interacting with your social posts.
Having a solid new years social strategy is a great way to generate extra sales from people who follow you, as well as new people.
It’s best practice in these instances to make your social content as fun as possible.
No one likes a hard sell, especially not on social media.
So try and make it fun, but using things like memes or gifs.
Giphy has a range of different gifs for all sorts of posts. Simply search for the keyword you’re looking for and find a gif that suits your needs.
The best thing about them is they’re super shareable.
If people find them funny, they’ll likely reshare it on their own profiles and as a result, you’ll target more people and have the opportunity for potential more sales.
Just because Christmas is over, doesn’t mean people aren’t ready to buy yet.
Think about all the people who receive money for Christmas, they might be looking for a great deal in the New Year.
With the rise of New years day sales, people are always looking for a good offer.
Retail giant, Amazon, for example, has an entire page of their website dedicated to new years day offers and sales.
If you’ll look at the type of things they have on this page, it really does make sense.
Some people dedicate their new year’s resolution to getting fit or losing weight, and so offering deals on things like Fitbits, or weighing scales is a useful way for them to show they really understand their customers.
Also, they offer a range of toys.
You’d be surprised as to how many people decide to buy their children’s Christmas presents for the following year in January.
This way, they don’t have to think about it or worry they won’t be able to get things in time.
Also, if you do sell seasonal items, the New Year offers you the perfect chance to provide your customers with some great offers.
You might bulk sell wrapping paper, or Christmas tree decorations, for example.
Send a new years email
For many people, after the new year, shopping is the last thing on their mind. People are less likely to browse your website.
However, that doesn’t mean you can’t catch their attention.
If you’re a savvy e-commerce business owner, then you’ve already found a way to capture your customer’s data in the form of an email list.
An email list is powerful as it’s a group of customers who have already bought from you.
Because they’ve already bought from you, the likelihood is that they’ll be happy to buy from you again.
Let’s look at an example from Paper and Stitch.
They use their New Year email to tell customers a story.
You’ll notice, the entire top section of the email is dedicated to providing helpful tips to get organized.
This is effective as they understand their customers are the type of people who like to have everything in order.
This email, therefore, acts as a valuable resource to start off the year.
They do, however, use the opportunity to promote their products, however, this is underneath the other section of the email.
Their process is:
- Provide value
- Offer a soft sell
You might have a load of personal resolutions that you’d like to work on. Perhaps they’re fitness related? Or maybe they’re health related.
But have you taken a second to think about the business resolutions you could make too?
In this section, we’ll talk you through a number of new year resolutions you can make to put your store in the best possible position.
You don’t have to follow all these tips. Some will be more relevant than others to your business, so pick the ones you know you need to work on and get started making 2019 your best year yet.
Sort out your product descriptions
You should already know that your product descriptions are powerful ways to sell your products alongside your product photography.
However, more often than you’d think, people put product descriptions to the back burner.
They think they can get away with just writing a simple sentence about their products and that will be enough.
In some cases (where you’re selling budget items, for example) you can actually get away with simple product descriptions, but if you’re selling something more high-end, where someone really needs to think before they make a purchase, then you should make New Years the time where you dedicate to improving them.
Let’s look at two examples.
You might think something like hand wash doesn’t need a detailed description, but you can’t disagree that when you read this description it does make you want to try it out.
Compare that, then to this product description. A lot less information and doesn’t really entice you to buy.
It makes sense then, that the second one is A LOT cheaper than the first.
Look at your data
At Prisync, we’re big advocates for looking at data. We believe that if you truly want to improve your e-commerce store, you need to take a full view look at your data to ensure that you’re making the most of all the assets and opportunities you have available to you.
New years is the perfect chance to do this.
You might look at your previous year’s pricing strategy to see where you could improve.
If you look at your own prices and compare these to your competitors, you’ll get a clear idea as to whether you’re over or underpricing your products.
You can use this data to help guide your strategy for the new year too.
This way you’ll always be competitive.
The new year provides you with an opportunity for a fresh start. If there are tasks you’ve been holding off or things you need to get sorted, it’s the perfect time to do them.
Once you do, you’ll see sales increase and your profit soar.
There’s never been a better time to improve your store and generate extra sales.
And when you do?
You’ll thank yourself this time next year. So, get to work.
What strategies or tactics do you put into place each new year?
Leave a comment below.