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Markante Preise Fakten, die jeder E-Commerce-Händler wissen sollten

For online retailers, it’s no surprise that pricing matters. There are also some striking pricing facts from e-commerce markets worldwide, die stark diese Tatsache beweist.

That’s why we’ve collided the most striking pricing facts in e-commerce. Sie können durchlaufen und haben ein besseres Verständnis für die Bedeutung der Preisfindung im e-Commerce mit diese schnellen und kraftvolle Statistiken. After diving into these stats, you may consider handling your pricing efforts from a different perspective.

Let’s have a look these pricing facts that every e-commerce retailer should know;

  • Mehr als 60% der Online-Shopper worldwide considers e-commerce pricing as the very first criteria affecting their buying decision. (Quelle)
  • The majority of all online shoppers (rund um 90%) invest their time to hunt the best online deals. (Quelle)
  • 71% der Online-Shopper believe they’ll get a better deal online than in brick&mortar stores. (Quelle)
  • 54% der Käufer will purchase products left in shopping carts if those products are offered at a lower price. (Quelle)

  • 46% der Online-Shopper appreciate e-commerce stores that recreate product comparisons including prices. (Quelle)
  • 41% der Online-Shopper look for discount coupons while %23 of them participate in these promotions. (Quelle)
  • 60% of online female shoppers prefer investing time to find the best deals, which is much more than males – 46%. (Quelle)
  • An average online shopper will visit mindestens 3 Websites before making their purchase. (Quelle)
  • 86% of first time online shoppers say it is important to be able to see and compare prices from different sellers.
  • The shoppers who prefer purchasing from big marketplaces are more likely to spend their time to find the best deal compared to average online shoppers. (62% vs 46%)
  • 67% of US online shoppers say that they will buy products from different e-commerce websites to get the best deals. (Quelle)
  • In den USA, 62% online female shoppers pay attention to discounts, on the contrary, 57% online male shoppers evaluate discounts while purchasing online. (Quelle)
  • Nach oben 3 Most influential factors for US shoppers while buying online are respectively: 87% Preis, 80% Shipping Cost, 71% Rabatte (Quelle)
  • 8 der 10 Latin American online shoppers hunt for the best deals before finalizing the purchase decision.
  • French retailers are quite active when it comes to the daily price changes. 5.92% of prices from France are changing every day which is higher than the other 6 Länder-Durchschnitt, die gemessen wird, um zu 3 Prozent. (Quelle)

  • 33.31% of online prices in Canada end with .9 wie $4.99 oder $7.59. Diese Daten zeigt uns kanadische Einzelhändler sind scharf auf die Macht des 9 während zieht Online-Shopper. (Quelle)

  • 20% of e-commerce traffic for all sorts of product categories come from price comparison engines. (Quelle)
  • 73% of online stores named price changes as the main factor of competitive pressure. (Quelle)
  • In a very common scenario, a standard product can be found in mindestens 5 different online retailers. (Quelle)
  • A price comparison engine can produce 50 deals in 5 Minuten. This fact shows us the power of online shoppers. (Quelle)
  • Retailer giant changes its prices every 10 minutes on average. (Quelle)

As you can see from these striking pricing facts, e-commerce companies of all sizes from all around the world should better gear up with their pricing operations and approach it as a group effort, anstatt es einfach in die Hände von einer Abteilung oder einem einzigen Mitarbeiter innerhalb des Unternehmens.



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