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Preise Teardown: Baby & Kind-Industrie – Huggle.Co.UK

Wissen, welche Preisstrategie Ihrer Mitbewerber verwenden ist eine gute Möglichkeit, um Ihre eigene Preisgestaltung Strategie zu planen.

Gewährt, Sie wollen versuchen und differenzieren Sie sich von Ihren Mitbewerbern. Jedoch, Wenn Sie gerade erst anfangen, oder kämpfen, um Umsatz zu machen, Blick auf Ihre Wettbewerber ist ein guter Weg, um zu starten.

Also in diesem Beitrag, Wir werden fünf verschiedene Preisstrategien betrachten, die eine bestimmte e-Commerce-Händler verwendet, um Umsätze zu generieren.

Betrachten wir, warum es für aktuelle saisonale Angebote wichtig ist.

Betrachten wir, wie Personalisierung steigert die Umsatzpotenzial.

Wenn es um Preise geht, betrachten wir, warum die Annahme einer Preisgarantie für Verkaufsförderung und schlagen Ihre Konkurrenz wirksam sein kann.

Auch, Wir betrachten die Bedeutung des Einsatzes einer Lieferung frei Haus-Schwellenwerts zu Ihrem durchschnittlichen Bestellwert zu erhöhen.

Schließlich, Wir werden uns User generated Content und wie es verwendet werden, um Verkäufe von anderen Medien zu steigern.

Auf geht es!

Was wir suchen Shop

Bei dieser Preisgestaltung abrüsten, Wir blicken auf eine britische Einzelhändler, Huggle. Huggle ist eine Marke, die Produkte für Babys und Kleinkinder verkauft.

Huggle sell a range of products across 11 different top-level categories.

Huggle Top Level Categories

Quelle: HTTPS://bit.ly/2wiUosp

Because of their large number of product categories, they’re able to adopt a wide range of different strategies to boost sales.

Encourage more sales with seasonal offers

The benefit of creating seasonal offers means that your customers are able to see that you update your store often.

Huggle Seasonal Offers

Quelle: HTTPS://bit.ly/2wiUosp

What you need to keep in mind is that your customers have all the power. With the heightened number of stores across every industry growing year on year, customers are able to choose who they shop with.

So knowing that Huggle creates seasonal promotions is a good way to keep customers coming back for more.

You’ll notice also that they have a threshold for when you’re able to achieve the 15% ab.

This threshold is when a customer has spent over £400.

Now at first glance, you might be thinking: “Woah, £400 is a lot of money to spend before you get a discount”

But this threshold is actually in line with the prices on their store.

If you want to start using seasonal offers and discounts on your own store, make sure you’ve thought about the type of customer you attract and the type of discount they’d appreciate and value.

It makes no sense if you only offer budget products to set a discount threshold of $400, as it’s highly unlikely a customer would ever need to spend that much.

Huggle Bed Prices

Quelle: HTTPS://bit.ly/2wiUosp

Wenn Sie ihren Store suchen, sehen Sie, dass sie zum oberen Ende des Marktes gerecht zu werden und ihre Produkte zu einem erstklassigen Preis bieten.

Huggle Kinderwagen Preise

Quelle: HTTPS://bit.ly/2wiUosp

Sie können nun sehen, wie einfach es eigentlich wäre verbringen £400, so dass die 15% Rabatt kommt als ein netter bonus.

Personalisierung steigert Umsatz potenzielle

Wenn es darum geht ein Geschäft wie Huggle ist was sie gut verstehen, dass ein Kunde in der Regel nur ein Kunde für die Zeit, dass ihr Kind ein Baby ist.

Denken Sie darüber, Wenn ihr Kind Alter erreicht 6, Sie brauchen nicht länger einen Kinderwagen oder andere Baby-Produkte.

So wird der Gedanke, wie halten Sie Menschen als zahlende Kunden, selbst wenn sie stoppen, benötigen die wesentliche Baby-Produkte?

Huggle tut dies durch ihre personalisierten gifting Bereich.

Huggle Kinderwagen Preise

Quelle: HTTPS://bit.ly/2wiUosp h

They have a range of different subcategories within their top-level gift category and it encourages people to buy products for others, even if they don’t have a baby themselves.

Jetzt, if you were a previous customer of Huggle (when you had a baby), knowing that they offer gifts will entice you to come back to spend your money with them when your friends and families have babies.

If you also received good customer service during the time you were a customer, you’re more than likely going to think of Huggle as the first point of call when it comes to gifts.

Sie sehen, the thing about gifts is it stops customers having shorter lifetime values and increases the chance of life long customers.

If you want to use a gifting strategy within your e-commerce store, Denken Sie darüber, welche Art von Produkten, die Sie, das verkaufen wäre toll als Geschenk.

Sie wollen nicht den Fehler setzen Ihre Produkte im Abschnitt gifting, Du musst machen es einfach für Menschen zu entdecken, finden Sie und kaufen Sie das perfekte Geschenk für ihren Freund oder geliebten.

Preisgarantie, Konkurrenten zu schlagen

Sie wissen bereits, dass es oft Unterschiede zwischen was Sie für ein Produkt kostenlos werde und was Ihre Mitbewerber verlangen wird.

Jetzt haben Sie gerne eine große Marken-Image und die Menschen-Shop mit Ihrem unabhängig, haben höhere Preise als die Konkurrenz machen keinen Unterschied. – Ihre treuen Fans werden immer noch mit Ihnen einkaufen..

Aber wenn Sie um Kunden gerecht zu werden, die gerne einkaufen rund um festzustellen, ob sie das gleiche Produkt anderswo billiger bekommen können, then you might benefit from using a price-match-guarantee scheme, as Huggle does.

Price Match Guarantee Scheme

Quelle: HTTPS://bit.ly/2wiUosp

Huggle understands that their competitors might find a way to offer the same product for a cheaper price.

So instead of letting that customer go, what Huggel does is offers to price match.

So if you find an identical product for cheaper elsewhere, you can buy it from Huggle for the same price.

This strategy is effective because it keeps customers coming back for more.

Ja, they’re still able to shop around to find the lowest price, but in this instance, they do so because they know they can get the product from Huggle for the same price.

Was ist mehr, if a customer is buying one thing from you, there’s a higher chance they might check out other products that could interest them and hence increase their average order value.

Free delivery threshold

Kostenloser Versand is a great way to increase the number of people who buy from you.

It decreases the chance of people abandoning their baskets.

Kostenloser Versand

Quelle: HTTPS://bit.ly/2wiUosp

You’ll be familiar with filling your basket with items you like, only to get to the checkout page to find that the shipping costs are extortionate.

Huggle uses a Kostenloser Versand strategy on all orders over £60.

We’ve already mentioned that Huggle caters towards a premium audiencewhere customers are happy to pay higher prices for their products.

Aus diesem Grund, their free shipping threshold actually seems quite low.

Even at the lower end of products, you only have to buy a few to qualify for free shipping.

This means that most customers will benefit from free shipping.

If you want to use free shipping within your own store, be sure to factor this into your e-commerce expenses.

Even though the shipping is free for your customers, you still need to cover this cost.

You could do this by raising your prices slightly to account for the price of shipping everyone’s orders.

User-generated content via Instagram

You know that reviews are a great way to generate sales.

People trust their peers more than they trust you. If you were to see your friend waxying lyrical about a recent purchase, it’s likely that you too would check this out.

Huggle Social Media

Quelle: HTTPS://bit.ly/2wiUosp

Within your own e-commerce store, you can do this too through User generated content.

User-generated content is where you take the content your customers have created and use it within your own marketing arsenal.

It shows that other people have bought your products and like them enough to talk about them with their own networks.

Huggle does this on their Instagram.

If you’ve purchased a product from Huggle and taken a photo for Instagram, they reshare it on their page.

It’s great for the customer as they include a link back to their own Instagram page and it’s great for Huggle as they get to show the world other people who are enjoying their products.

Abschließende Gedanken

When it comes to setting your prices, it’s helpful to have a proper understanding of the types of products you sell and who you sell them to.

Once you’re armed with that information, you can use it to compare yourself against your current top performing competitors.

Doing so will put you at a greater advantage and allow you to gain significant progress over your competitors who perhaps haven’t thought about their customers.

Wie immer, remember that pricing is an ongoing activity that fluctuates as time goes on.

Be sure to always analyze your current pricing efforts to see if you could alter or change anything to increase your sales opportunities.

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