For online-forhandlere, Det er ingen overraskelse at pricing sager. Der er også nogle slående prissætning fakta fra e-handel markeder over hele verden, som stærkt beviser dette faktum.
That’s why we’ve collided the most striking pricing facts in e-commerce. Du kan gå igennem og har en bedre forståelse af betydningen af prisfastsættelsen i e-handel med disse hurtige og kraftfulde statistik. After diving into these stats, you may consider handling your pricing efforts from a different perspective.
Let’s have a look these pricing facts that every e-commerce retailer should know;
Mere end 60% af onlinekunderne worldwide considers e-commerce pricing as the very first criteria affecting their buying decision. (Kilde)
The majority of all online shoppers (i nærheden af 90%) invest their time to hunt the best online deals. (Kilde)
71% af onlinekunderne believe they’ll get a better deal online than in brick&mortar stores. (Kilde)
54% af shoppere will purchase products left in shopping carts if those products are offered at a lower price. (Kilde)
46% af onlinekunderne appreciate e-commerce stores that recreate product comparisons including prices. (Kilde)
41% af onlinekunderne look for discount coupons while %23 of them participate in these promotions. (Kilde)
60% of online female shoppers prefer investing time to find the best deals, which is much more than males – 46%. (Kilde)
An average online shopper will visit mindst 3 hjemmesider before making their purchase. (Kilde)
86% of first time online shoppers say it is important to be able to see and compare prices from different sellers.
The shoppers who prefer purchasing from big marketplaces are more likely to spend their time to find the best deal compared to average online shoppers. (62% vs 46%)
67% of US online shoppers say that they will buy products from different e-commerce websites to get the best deals. (Kilde)
I USA, 62% online female shoppers pay attention to discounts, on the contrary, 57% online male shoppers evaluate discounts while purchasing online. (Kilde)
Top 3 Most influential factors for US shoppers while buying online are respectively: 87% Pris, 80% Shipping Cost, 71% Rabatter (Kilde)
8 af 10 Latin American online shoppers hunt for the best deals before finalizing the purchase decision.
French retailers are quite active when it comes to the daily price changes. 5.92% of prices from France are changing every day which is higher than the other 6 landenes gennemsnit, der er målt til at være omkring 3 procent. (Kilde)
33.31% of online prices in Canada end with .9 som $4.99 eller $7.59. Denne data viser os canadiske detailhandlere er opsat på ved hjælp af magt 9 samtidig med at tiltrække online shoppere. (Kilde)
20% of e-commerce traffic for all sorts of product categories come from price comparison engines. (Kilde)
73% of online stores named price changes as the main factor of competitive pressure. (Kilde)
In a very common scenario, a standard product can be found in mindst 5 different online retailers. (Kilde)
A price comparison engine can produce 50 deals in 5 minutter. This fact shows us the power of online shoppers. (Kilde)
Retailer giant changes its prices every 10 minutes on average. (Kilde)
As you can see from these striking pricing facts, e-commerce companies of all sizes from all around the world should better gear up with their pricing operations and approach it as a group effort, i stedet for bare efterlade den i hænderne på en enkelt afdeling eller en enkelt medarbejder inden for virksomheden.