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Slående prissætning kendsgerninger, som hver E-handel forhandler bør vide

For online-forhandlere, Det er ingen overraskelse at pricing sager. Der er også nogle slående prissætning fakta fra e-handel markeder over hele verden, som stærkt beviser dette faktum.

That’s why we’ve collided the most striking pricing facts in e-commerce. Du kan gå igennem og har en bedre forståelse af betydningen af prisfastsættelsen i e-handel med disse hurtige og kraftfulde statistik. After diving into these stats, you may consider handling your pricing efforts from a different perspective.

Let’s have a look these pricing facts that every e-commerce retailer should know;

  • Mere end 60% af onlinekunderne worldwide considers e-commerce pricing as the very first criteria affecting their buying decision. (Kilde)
  • The majority of all online shoppers (i nærheden af 90%) invest their time to hunt the best online deals. (Kilde)
  • 71% af onlinekunderne believe they’ll get a better deal online than in brick&mortar stores. (Kilde)
  • 54% af shoppere will purchase products left in shopping carts if those products are offered at a lower price. (Kilde)

  • 46% af onlinekunderne appreciate e-commerce stores that recreate product comparisons including prices. (Kilde)
  • 41% af onlinekunderne look for discount coupons while %23 of them participate in these promotions. (Kilde)
  • 60% of online female shoppers prefer investing time to find the best deals, which is much more than males – 46%. (Kilde)
  • An average online shopper will visit mindst 3 hjemmesider before making their purchase. (Kilde)
  • 86% of first time online shoppers say it is important to be able to see and compare prices from different sellers.
  • The shoppers who prefer purchasing from big marketplaces are more likely to spend their time to find the best deal compared to average online shoppers. (62% vs 46%)
  • 67% of US online shoppers say that they will buy products from different e-commerce websites to get the best deals. (Kilde)
  • I USA, 62% online female shoppers pay attention to discounts, on the contrary, 57% online male shoppers evaluate discounts while purchasing online. (Kilde)
  • Top 3 Most influential factors for US shoppers while buying online are respectively: 87% Pris, 80% Shipping Cost, 71% Rabatter (Kilde)
  • 8 af 10 Latin American online shoppers hunt for the best deals before finalizing the purchase decision.
  • French retailers are quite active when it comes to the daily price changes. 5.92% of prices from France are changing every day which is higher than the other 6 landenes gennemsnit, der er målt til at være omkring 3 procent. (Kilde)

  • 33.31% of online prices in Canada end with .9 som $4.99 eller $7.59. Denne data viser os canadiske detailhandlere er opsat på ved hjælp af magt 9 samtidig med at tiltrække online shoppere. (Kilde)

  • 20% of e-commerce traffic for all sorts of product categories come from price comparison engines. (Kilde)
  • 73% of online stores named price changes as the main factor of competitive pressure. (Kilde)
  • In a very common scenario, a standard product can be found in mindst 5 different online retailers. (Kilde)
  • A price comparison engine can produce 50 deals in 5 minutter. This fact shows us the power of online shoppers. (Kilde)
  • Retailer giant changes its prices every 10 minutes on average. (Kilde)

As you can see from these striking pricing facts, e-commerce companies of all sizes from all around the world should better gear up with their pricing operations and approach it as a group effort, i stedet for bare efterlade den i hænderne på en enkelt afdeling eller en enkelt medarbejder inden for virksomheden.