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10 Shopify Marketing taktik du kan eksperimentere med at dyrke din butik

Din Shopify butik behov kunder. Endnu, Du kan bare ikke synes at erhverve dem..

Du ser på din analytics, og din trafik er en simpel trickle.

Frustreret, du er at trække dit hår.

Du skal finde ud, men det synes umuligt.

På denne sats, du vil ikke få nogen salg. Og når det sker, Det skal nok få alt for vanskeligt at opretholde din butik.

Det ville være et mareridt.

Du kan ikke lad det dø.

Heldigvis for dig, det vil ikke.

Fordi i dette indlæg, Jeg har tænkt mig at dele med dig 10 forskellige Shopify markedsføring taktik du kan forsøge at vokse din trafik, og til sidst dine indtægter.

Hvis du holde patienten og eksperimentere med dem, du vil begynde at se dine trafik og salg kommer ind som et urværk.

Cool?

Lad os dykke ned.

10 Shopify Marketing taktik du kan eksperimentere med at dyrke din butik

1. Overvej at bruge en konkurrencedygtig prisstrategi

 

A konkurrencedygtige prisstrategi en hvor Shopify detailhandlere beslutter at fastsætte deres online priser er baseret på konkurrence (dvs konkurrenter eller markedstendenser) i stedet for krav eller omkostninger.

Hvorfor dette arbejde så godt?

Det er fordi prissætning er en af de vigtigste faktorer, når det kommer til online shopping. Online-shoppere er mere end glade for at bytte butikker, når de opdager andre steder, sælge lignende produkter til billigere priser.

Af at kunne tilbyde konkurrencedygtige priser, du holde din kunde base stabil.

Hvordan til at gennemføre denne strategi

At udføre konkurrencedygtige priser godt, Det er vigtigt at automatisere det. Grunden er enkel – matcher alle produkter med konkurrenter og tracking dem manuelt er et enormt spild af tid. Som iværksætter, Du skal bruge din tid på højere værdi aktivitet som analyse og beslutninger.

Hvis du leder efter en software, der kan hjælpe dig med at automatisere din konkurrencedygtige prisstrategi, ikke lede længere end Prisync. Du bør også læse dette stykke efter en yderligere trin for trin guide på hvor hen til lave, konkurrencedygtige priser godt.

2. Skrive SEO-drevet indhold pieces

Hvorfor er blogging vigtigt?

Blogging er vigtig på grund af dens evne til at rangere i Google.

Tænke over det. Hvis du er en lille Shopify butik med kun en håndfuld af produkter, Det betyder, at du sandsynligvis kun har et par sider, der potentielt kan rangere i Google.

Men, Hvis du blog og skabe indhold, du er faktisk at oprette flere sider, som giver dig mere "ammunition" til rang i Google – og får denne søde, gratis, organisk søgetrafik.

Ikke kun det, Du kan også bruge disse indhold stykker til at uddanne dine potentielle kunder, lære dem om problemerne, står de, og uddanne dem om hvordan dit produkt til at løse disse problemer.

Hvordan til at gennemføre denne strategi

Der er et væld af blogs (for fx Brian Dean, HubSpot eller Moz) dedicated to helping you implement this strategy properly. Men, to get you started, I’m going to run you through the basics.

As you may know, investing in SEO for your Shopify store is expensiveand you’ll want every piece of content you create to have a chance of sending you qualified traffic and customers.

The best way to do this is to write about topics that already have search demand. To uncover these topics, you have to do keyword research.

Start by brainstorming for seed keywords. Seed keywords are the foundation to your nøgleordet forskning strategy and are essentially words or phrases that describe your product or your niche.

If you own a Shopify store that sells yoga pants, then your seed keywords will probably be “yoga”, or “yoga pants”.

Derefter, plug those seed keywords into a keyword research tool like Ahrefs. What happens is that Ahrefs will generate tons of other, relevant keyword ideas that you can look through, filter and prioritize accordingly.

Once you have a list of important keywords that you feel you should rank for (and will send you qualified traffic that will purchase your products), begin creating content for them!

Pro-Tip: Remember to promote your content after you’ve published your post to get it some eyeballs. This can help you generate extra traffic while acquiring some important backlinks that can help it rank.

3. Leverage influencer marketing

Who are influencers?

Influencers are people who have amassed a huge audience, usually on social media sites like Facebook, Instagram or YouTube. These people have the uncanny ability to send you huge amounts of traffic and sales, simply because they have recommended your product to their fans.

Men, you do not want to wait for it to happen organically. As with any good marketer, deliberately influencing the process is the key to gaining traffic and sales.

It is important that you look for various opportunities to work with influencers relevant to your Shopify store and get them to promote your products to their audience.

Hvordan til at gennemføre denne strategi

There are a few ways you can collaborate with them in order to drive traffic and sales.

A – Sponsorship

One of the best (and perhaps easiest) way to work with influencers is sponsorship. In a sponsorship campaign, Du kan enten sende indflydelsesrige gratis produkter eller betale dem en bestemt mængde at tale om dit produkt foran deres publikum.

Der er en bred vifte af ting, du kan lege her, lige fra en Instagram post byder på dit produkt, eller en særlig YouTube video dedikeret til din butik.

B – Har dem i din annonce

En anden metode kan du udforske er byder dem i dine annoncer. Mens anvendes typisk ved større mærker til TV-annoncer, Du kan også overveje at bruge dem som modeller for dine Facebook annoncer.

En af de større fordele ved at gøre det er det Halo effekt, hvor fysisk tiltrækning eller popularitet kan give "positive træk" på dit produkt i henhold til du arbejder med disse influencers.

C – Samarbejde

Du kan også samarbejde med indflydelsesrige personer til at arbejde på produkter sammen. Der er forskellige måder at nærme sig dette – Du kan få dem til at designe et produkt til din nye linje, navngive et produkt efter dem og så videre.

Et godt eksempel på denne type samarbejde er samarbejdet mellem Kanye West og Adidas at producere sko, Yeezys. Adidass salg gik 14% og nettoindkomst gik 10% efter samarbejdet.

4. Lancere en giveaway

Lad os være ærlige. Hvem elsker ikke freebies?!

Jeg mener, Jeg gør. Og det gør mange andre.

Gaver er en gennemprøvet metode til at opbygge brand awareness og få folk til at lære mere om din butik.

Tricket at godt en giveaway er kun tilbyde produkter, der er omfattet af din målgruppe – and make it valuable enough for them to want to enter the competition for it.

Hvordan til at gennemføre denne strategi

It is not enough to just run a massive giveaway and wait for it to be successful. To supercharge your giveaway and reach as many people as possible, you have to build a viral loop.

Gamify the process by incentivizing your contestants to share with their friends in order to win additional prizes, or win more “chances” to get the top prize.

Heldigvis, you don’t have to code everything yourself.

Simply use an app like KingSumo and everything will be done for you (all you have to do is to choose the prize, and choose they will win it.)

5. Set up a loyalty program

A loyalty program is a strategy where customers are incentivized (through points and rewards) to come back more often and become repeat customers.

According to Howard Schultz, CEO of Starbucks, their loyalty program Starbucks Rewards is their most important business driver, driving short-term profit gains and long-term loyalty to the brand.

There are multiple ways of utilizing a loyalty program, ranging from a digital loyalty card (for e.g buy 5 get 1 gratis) or a membership points system, where every dollar is equivalent to a point, and more points equals more redeemable rewards.

You can also reward customers for specific actions taken on your website, and use it to subtly encourage them to purchase more.

Hvordan til at gennemføre denne strategi

A loyalty program sounds complicated, doesn’t it? Heldigvis, it isn’t.

Like many of the strategies on this list, simply install an app like Smile.io on your Shopify store, and your loyalty program woes are taken care of.

6. Get more reviews

It’s undeniable.

Customers WILL do online research before they click the “buy” button on your website.

And who will they trust when it comes to whether they will purchase from your store?

Online reviews.

No matter whether it’s a review on Amazon, a private review from other blogs, or some kind of review aggregation service, customers will be eager to check out whether your product is worth purchasing.

Go along with this, and encourage more positive reviews for your store and products. Help your customers build trust in what you have to offer.

Hvordan til at gennemføre denne strategi

Ask for it!

God, satisfied customers tend to forget to leave reviews, while bad, nasty customers tend to leave Meget of reviews.

Encourage more positive reviews by reminding them to leave one. Make it obvious by featuring call-to-actions (CTAs) on your website. Here’s an example from Beardbrand:

If you’re using a loyalty program, you can also make “leaving a review” an action where they can be rewarded with points.

Alternativt, you can also use apps like Yotpo to encourage your customers to leave more reviews.

7. Send cart abandonment emails

68.63% af kunder add your product to the cart, then fail to check out.

That means that if you do not find a way to get them to come back to click that big checkout button, you’re losing a ton of sales.

Don ’ t bekymre dig – all is not lost.

You can get them to come back by sending them a cart abandonment email. A cart abandonment email is an email that is triggered when a customer adds your products to the cartand do not check out.

When a customer receives that email, he or she will be reminded to hit purchase in your store.

Hvordan til at gennemføre denne strategi

En gang til, there are tons of apps (fx Omnisend) on the Shopify App Store that can help you with trigger-based cart abandonment emails.

8. Use an upsell

Ifølge ConversionXL, there are only three ways to generate more revenue for your store.

You can either:

  • Get more new customers
  • Get existing customers to buy more often
  • Increase the average order size of every customer

Most of the tactics on this list can help you with acquiring more customers or getting existing customers to buy more often.

What about increasing the average order size?

Simpleadd an upsell.

An upsell is selling a customer who just bought something (and is, therefore “hot”) something else that complements what he just purchased. A classic example would be selling a tie to someone who just bought a suit.

Hvordan til at gennemføre denne strategi

There are many ways you can create an upsell that tempts your customers to buy more. How you implement this eventually will depend on the kind of store and products you sell. Du kan:

  • Give them a discount for buying more or in bulk
  • Offer an upgrade over the current product they are purchasing
  • Sell them a bundle deal
  • Sell them a complementary product that will fit what they just bought/am about to buy
  • Give them an extended warranty
  • Ask them if they want to purchase faster shipping

9. Set up a Shoppable Instagram Feed

65% of Instagram users actually use their Instagram feed to discover new brands and look for inspiration on what to buy.

Problemet er – they are unable to buy a product at the very moment they are in a buying mood. They’ll have to exit Instagram, go to their browser of choice, and type in your store name (if they remember.)

It’s a hassle.

Can you imagine the number of sales you’ve missed out just because the customer couldn’t be bothered to leave Instagram?

Godt, it doesn’t have to be this way.

You can turn your Instagram into a Shoppable feed instead.

Hvordan til at gennemføre denne strategi

By using apps like Snapppt, you can turn your Instagram feed into a shoppable store. Snapppt turns your Instagram bio link into an interactive shoppable feed where your users can purchase products featured on your Instagram.

10. Develop a referral program

The best marketing strategy that always works to get you more customers is word-of-mouth.

Efter alt, folk kun spread word-of-mouth if they are satisfied with your products.

Men, here’s a piece of bad news.

På trods af at mange tilfredse kunder ville elske at fortælle deres venner om dit produkt, Sandheden er kun mindre end 30% af dem faktisk gøre det.

Hvorfor?

Fordi dine kunder er glemsomme.

Ikke kun det, der findes i det virkelige liv få muligheder for at de ville være i stand til at dele dit produkt med deres venner.

Løse dette ved at udvikle din egen Referenceprogram.

Et Referenceprogram påvirker bevidst mund-til-mund processen ved incentivizing kunder at dele dine produkter med deres venner.

Når deres venner bliver dine kunder, de, igen, opfordres til at dele om dit produkt med deres venner, bygge en slags uendelig viral loop, der fortsætter med at sende trafik og salg til din butik.

Hvordan til at gennemføre denne strategi

Ligesom et loyalitetsprogram, Opsætning af et Referenceprogram er let. You can either set one up using a custom-built solution or use Shopify apps like ReferralCandy to get your referral program going.

Nu, Your Turn

You now have a list of 10 marketing tactics you can implement right away to get more traffic and sales for your Shopify store.

Choose one of the 10, and begin experimenting with it to see how it affects your sales.

Derefter, when it works, put more time and resources into it.

If not, move on to the next tactic.

Snart, you’ll begin to see your sales skyrocket.