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15 Competitive Intelligence Tools

As e-commerce market is getting bigger and bigger everyday, most of the companies want to understand how their competitors’ perform and make strategical decisions in different areas like SEO, SEM, prices, website traffic, content marketing. In a world where customers hold the power and not so forgiving, companies always push themselves to go one step further and be ahead of its competitors specifically in e-commerce industry.  

Search and analyzing competitor data is so crucial and detailed, and the Internet has grown so significantly, you have tons of different factors to consider when tracking your competition. Thanks to the competitive intelligence softwares,  E-commerce companies now have ability to accurately know how their products and channels are performing among the competitors. With the help of the data that they are going to collect via competitive intelligence software, they can boost their sales and conversion rates, know the real position in market without spending tons of time.

Today, the article will introduce 15 competitive intelligence tools from different areas that help e-commerce involvers process and analyze the data, increase the responding speed and make better strategic decisions. Here is the list of tools that focus on competitors’ data.


Content Marketing




Besides Buzzsumo’s popular service to discover top-performing contents, you can also use it to gain competitor intelligence. Buzzsumo is a practical tool to discover which content of competitor have performed best and which social media channels are getting high engagement. Advanced filtering options let you to deeply analyze certain topics and period of time. Also, you can create alerts which will notify you when one of your competitors publishes a new content.

The pricing plan starts at $79/month.



Following dozens of industry and competitor blogs can be a time-consuming and untidy act. But, RSS Feed Aggregator Feedly allows you to customize the sites you’re following, so you can effectively segment the general trends in the industry, customers, and competitors. So, Feedly will save a lot of time and provide you a fine-tuned component of your content marketing efforts.

You have an option to use Feedly for free. The upgraded plans including advanced features start at $5.41/month.







Owletter’s major focus is gathering intelligence from competitors’ e-mail marketing. It collects all the newsletter of a competitor in a dashboard, analyzing their data and allowing you to learn from your competitors one of the most effective email marketing strategies. You can learn how competitors set their e-mail marketing strategies and their e-mail behavior.

The most basic plan starts at $5/month.

Social Mention



Social Mention allows you to easily track and measure what people are saying about your online business, a new product, or any topic about your competitors in real-time. You can monitor and track keyword mentions, company mentions, cross-analyze what is being said across different social networks. Social Mention monitors 100+ social media properties directly including Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

It is free to use.

Google Alerts

google alerts

Google Alerts is a really easy-to-use tool that will send instant reports to your mail. If you want to detect the moments your competitor is mentioned online, whether as a link or simply a mention, you’ll be notified. Compared with other competitive intelligence tools, Google Alerts provides fewer options because Google ignored some of forums and discussion platforms as they are considered untrustworthy.






360Pi delivers insights from product and prices to help omnichannel retailers, e-tailers, and manufacturers compete in a dynamic market. 360Pi monitors the product prices from retailers’ websites and help e-commerce companies to make smarter decisions and increase their conversions.




Prisync is a competitor price tracking software for all-sized e-commerce companies. It tracks the prices/stock availabilities of products and sends notifications when there is a change in the market. Additionally, it lets companies do further benchmarking analysis by delivering beautiful reports at brands/categories level. It provides the real-time data you need so that you can adjust your prices for greater profit margin and improve the response speed to increase conversion rates.

The pricing plan starts at $49/month.






The world’s largest link index database, Majestic is a great SEO tool which can be effectively used to analyze backlink catalog of your site and your competitors’. If you want to outrank your competitors, you can examine their backlinks and generate potential good link sources which might help your online store to increase its rankings.

The pricing plan starts at £29/month.




Ahrefs is really helpful when you are trying to understand what links or contents perform well for your page and trying to figure out how your competitors perform. Useful for finding insights on domains and how well particular e-commerce pages perform on the search engine. It helps you to learn why your competitors are ranking so high and what you need to do to outrank them by providing the data of exact keywords that your competitors are ranking for in organic search results and how much traffic this brings them.

The plan starts at $99/month.




Spyfu differentiates itself as a SEO tool by helping you to track your competitors’ most profitable keywords, paid ads and organic search and highlights them for you. Spyfu collects data from your competitors and provides useful SEO insights. In addition, you can make detailed PPC analysis by finding most profitable keywords, prevent money wasting keywords and find the best ad copy.

The basic plan starts at $39/month.



SEMrush provides you with an overview of any domain’s presence across all its databases by analyzing– Bing and Google. It provides a complete SEO competitor analysis showing competitors’ best keywords and helps e-commerce companies to discover new players on market, see all paid strategies of them. SEMrush gives you a more accurate estimate of your competitors’ SEO traffic which saves a ton of time.

The plan starts at $99.95/month.




Moz provides the best-in-class SEO management tool, great for all size of e-commerce companies. You can easily evaluate domain authority, keyword ranking and crawl issues for your own online store, along with competitors in the industry. Besides, Open Site Explorer is a well-known and easy-to-use tool also from Moz that helps to monitor backlinks allows you to follow all competitors’ backlinks. You can easily figure out what links you competitors have, compare their link profiles with your links, and boost link building strategies.

Google Keyword Planner



Because it’s from Google, Keyword Planner is one of the best out of the market. It does bring a lot of value in terms of finding out what keywords to go for, the cost and so on. Moreover, you can gather actionable insights such consumer behaviors, search trends. You can gain competitive advantage and outperform your competitors by analyzing keywords deeply.


Website Traffic



Similarweb allows you to get traffic insights for any website. You get global rank, country rank, and category rank of a website that you want to track, along with a nice graph that shows the weekly number of visitors in the last 6 months. You can see both how your e-commerce store and your competitors perform by seeing how many leads come from social, search, referrals, display ads, and much more. Benchmark your online store against your competitors and industry, reveal your competitors’ online strategy and discover new opportunities. It is one of the most useful tool to monitor your competitors’ digital strategy.

You can use Similarweb for free. If you want to use upgraded offerings, you should contact with customer support to get custom price.




Alexa is an excellent resource to monitor your competitors. Data listed on Alexa is estimated mainly through panel data and a variety of other sources but can be used directionally to compare metrics with your competitors’ sites. Metrics to compare include: Alexa Rank (Globally and in your Country), Audience Geography, Bounce Rate, Daily Pageviews, Daily Time on Site, Top Search Engine Keywords.


It is worth mentioning again that in such dynamic environment- E-Commerce , it is not sustainable approach monitoring your competitors and industry manually. You should definitely consider to use or at least try one of these beautifully designed tools regarding business areas that need to be improved. They are all about saving your time and increasing your conversions. What tools do you use to track on your competitors? Have you ever used the tools that mentioned above? Please don’t hesitate to share your thoughts in the comments below.



1 Comment

Duke Vukadinovic

Great list guys! I was particularly glad to see that you mentioned my personal favorite there, SpyFu – a tool that creates and structures its keyword results and metrics somewhat differently than its much famous competitors such as Moz Pro, KWFinder, or Ahrefs. I find its metrics more useful since it creates a far more apparent correlation with exactly how much money a keyword is worth.

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