9 Useful CRM Tools to Use in E-Commerce

CRM is a major part of any business. Specifically in e-commerce area, running a fine-tuned customer relationship management means sustainable business model. Whether you already had a loyal customer base, you should focus on to keep an ongoing relationship with them as they are your lifeblood and essentially your most core source in meaning of …

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How Big Data Can Help E-Commerce Companies?

Big data is the vast amount of data generated by our internet usage: what sites we visit, what we search for, what we buy and when and why and how often. This cache of information was first collected by online retailers via cookies, which tracked data from their customers’ shopping carts in order to help …

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Personalisation for E-Commerce, Are You Missing It?

If you give a pencil to a child, he will probably write his name or draw a picture of himself. If you give someone a map, he will likely point to his house. If someone finds a place with his name, he will likely take a picture with his phone. Things that show us we …

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Tips for Developing an E-Commerce Fraud Prevention Strategy

We can probably all agree that when it comes to buying online, security is one of the main factors in choosing an e-commerce business. But what happens with the scams suffered by the e-commerce owners? There is not a lot of discussion about them, so let’s shed some light on the subject here. There are …

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How to Get an Opportunity from Cart Abandonment in E-Commerce

Cart abandonment is one of the most frustrating situations for e-commerce managers. Getting visitors from Google, keeping them on the website, engaging them and convincing them to make a purchase is a process that requires a lot of effort and marketing investment. However, life happens and when people are about to confirm the order and …

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5 Ways to Optimize Your E-Commerce Conversion Rates

You have developed your SEO strategy, secured a nice position on Google, received a respectable number of visits on your website, but people are not taking action on your site. This could be a nightmare but we are here to help, and we want to give you some tips to improve your website’s conversion rate. …

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E-commerce KPIs You Need to Follow

Given e-commerce’s competitive nature and environment, it is no wonder that businesses try to squeeze every piece of information to look for useful data. While that attempt can be interesting it may not always be practical. What we know is that there are certain KPIs that should be watched closely to interpret your e-commerce business’s …

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5 Best Practice Tips for E-Commerce Site Search

Improving the search functionality on your e-commerce site is always a good idea. When visitors go to your e-commerce site can search in a simple, but efficient way and they can easily find what they’re looking for, it’s good for everyone. It’s ideal for the customer who can avoid trawling through your site to find …

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The Checklist: 20 Tips To Lower Your E-Commerce Cart Abandonment

67% of shopping carts are abandoned online. Complex as the customers are, the factors that influence the cart abandonment rates in eCommerce are multiple and they spread through UX, additional features, support, personalisation, follow-ups, shipping rules and more. In today’s blog post we’ll go through 20 check-points to make sure you got covered at all …

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