How to Understand Your Customer Journey from your Ecommerce Analytics

The customer journey is an essential part of your sales process because it’s ultimately your sales funnel. Understanding the exact process that a customer undergoes when they are researching, deciding, and purchasing from you is critical to knowing which buttons you need to push along the way. Today, customers are more fickle and demanding than …

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Top E-Commerce Magento Agencies in the UK

Among various e-commerce platforms, oagento is the most popular open-source e-commerce platform provider loaded with rich features aims to help e-commerce entrepreneurs to grow their businesses. It contains various robust marketing and management tools which give online businesses the ability to create customized webstores according to their business strategies and needs. This platform also offers …

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From Back-Office Management to Pricing Optimization: 6 Must-Have Technologies for Magento E-Commerce Success

E-commerce success is not an easy thing to achieve. There are at least 10 million e-commerce companies worldwide trying to bring their businesses to the next-level: a profitable business with a sustainable growth rate and a loyal customer base. The target might be the same and might be very clear but it’s hard to say …

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Warehouse Strategy: 5 Quick Wins to Save Time & Money in Your Ecommerce Operation

The warehouse is the lifeblood of any ecommerce business. If it doesn’t run smoothly, your customers are left waiting. Or worse – receiving mixed up or totally incorrect orders. MetaPack’s 2015 State of Ecommerce Delivery Report claimed 66% of shoppers bought goods from one retailer in preference to another because the delivery services on offer …

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How to Dramatically Reduce Your Cart Abandonment Rates with Drip Emails

An ecommerce business owner,  you should be quite familiar with cart abandonment rates, as it is a major concern that impacts their business revenue. Cart abandonment signifies a customer choosing to shop, adding some products in the shopping cart and then abandoning the process right before payment. According to reports from Shopify Plus, as of …

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