Every business in the world is fighting to establish an online presence. They have multiple social media accounts, regular posts, tweets and even snaps going on. E-commerce is no different than any other sector. E-commerce businesses make a living mainly by their online presence and social media marketing becomes a must for them. Before we start unfolding every channel available in social media marketing, it will be good to have an overview. Want to know what all this buzz is about?
In the old days, marketing was done through TV, yellow pages or flyers. But, in today’s world, it has changed a lot. Whenever people need to learn about a product or its features they go online. The internet has become a man who knows it all. There are computers, tablets or even mobile phones to look up everything from the internet. If people are looking for you online it is no wonder that you need to be there to find them.
Social media helps you to find your target audience. Your online accounts help you to establish an interested crowd easily. You can start by setting up your accounts on Facebook, Instagram, Twitter or if you are more B2B related maybe LinkedIn. Your business area will be important while you make these choices. It is important to be present all over but if you are selling video games it might be wise to have a more active presence on Youtube. If you are selling fashionable clothes Instagram can be a very good platform to market your products. Every platform offers its unique features and, you need to specialize your marketing needs to divide them accordingly.
Once you establish your social media accounts you will need to provide your audience with quality content. As we have mentioned earlier in here, content marketing gets you ahead in the search and it allows you to engage with your potential customers in a meaningful way. Your potential customers will be segmented according to their age, gender, status or even having a child. Your way of presenting your product needs to have a different language for each type of customer. If you are selling baby products to mothers, you must talk about how their baby will be taken care of, how important nutrition is or how you also care about their baby.
After you engage with your audience through content sharing and periodical posts you will gain a lot of information. Your engagements will end up with them subscribing, buying your products or becoming loyal customers. You may want to use this information to improve your customer services, look at the feedback about what is wrong with your products or what is good about them. They will be honest about it and it is always good to have feedback. This way you can observe a slight increase in your conversions in both the short and long run.
Through social media marketing, you can have online contests, reach new customers and do your PR at the same time. Your online presence is what your customers see the most. They can interpret your content as valuable and think of you as their advisor when it comes to your kind of products. Creating a trustworthy brand is not easy but social media marketing is a good way to do that.
Your business will hold a lot of events for bloggers, customers or product introductions. Your social media accounts are great for showing those events to the whole world. Your latest advertisement videos can be uploaded and shared through those platforms. Your audience can become another platform for you to reach out to other people. They will share it and show it to their community which will benefit you tremendously.
Social media marketing allows you to build your audience, share high-quality content and gain some information about your products, brand image, and customers. You will find it very valuable. It does not make you money right away but it creates a potential for gaining new customers who fill up your vault. Afterward, the connections you have established will continue to be valuable as well. You get to keep in touch with your customers.
Social media marketing will make your business credible and trustworthy for people who are just getting to know you. You can show your expertise in your business and create new relationships with your potential customers. Your business can gain visibility and you will be able to offer your products and services to a whole new bunch of people. Social media marketing does all that with a little bit of effort made on your side. It is important to become a familiar and trustworthy brand when you are in e-commerce. Good luck on your social media marketing plan and keep following us!
Social media marketing increases your conversions and helps you build a new audience of potential customers.