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[Results] Black Friday & Cyber Monday: Are discounts real?

The Black Friday madness is almost starting and before that we wanted to share a 15-day historical pricing analysis.

Please keep in mind that this research methodology was based on Amazon’s product assortment and we have no affiliation or connection with Amazon in any terms. The only reason we’ve selected their assortment is that they have the largest inventory size which increases accuracy for our top-down approach.

Prices hike before BF

As you can see from the chart above the top 5 retailers have increased their prices 2-3 days before Black Friday. Amazon and Target have matched their prices to each other and Bestbuy joined the game last minute. Walmart seems like their preparing for great discount rates.

Video games have the highest competition

While Amazon and eBay have set their prices close to the average (Index: 100), Target and Bestbuy are going for the lowest prices in the video games category. Walmart is pursuing its overall strategy in this category.

Popular brand: Nintendo

Every retailer increased its prices for Nintendo. Amazon, eBay, Target are following each other in the lower price spectrum while Bestbuy and Walmart are in the higher ground.

Part 1 – Methodology

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