In recent years, a large number of cloud ecommerce platforms have emerged. These platforms provide users with easy-to-use remote software to create nice, 100% responsive online stores in a few steps and with no knowledge of coding. But what is the secret of the success of cloud ecommerce?
The ecommerce sector continues to grow: some predict that the turnover of global ecommerce will reach US$370 billion in 2017, and nobody can deny that future generations, especially the Millennial generation, are genuine fans of the online world.
In addition, it is becoming increasingly easier to create an online store and start selling very quickly, so the chances of starting a business are increasingly available to everyone. People have a business idea and develop a strategy to implement it as soon as possible, but they’re no longer willing to allow the development of their online store go on for months.
In this context, the ability to create your own online store with complete autonomy and without knowing any coding is a very attractive idea to almost any online entrepreneur. But this is not the only benefit of cloud ecommerce: below we give you 5 reasons that will prove you that cloud ecommerce is the way to go.
You can focus on your business, not technology
Having your online store in the cloud will allow you to have the technological part of your business totally solved, because you know there will be a technical team behind to take care of any problems that may arise.
Unfortunately, it is very common for online business entrepreneurs to end up devoting more effort and time to the technical part of their online store than to the business itself. Among other things, they want to learn HTML, modify templates, worry about security backups and update modules or plug-ins. They’re just totally absorbed by technical issues and forget to implement customer acquisition and retention marketing actions.
A cloud ecommerce platform offers everything your store needs in a closed package: in exchange for a reasonable monthly fee, your store will work wonderfully, and you’ll be able to forget about the technology in order to invest all your energy and creativity in the business.
Click & Play: your store ready in just a few minutes
Cloud ecommerce gives you the ability to install and configure a complete online store within minutes and with absolute precision –what is known as click & play.
This is diametrically opposed to the standard configuration of an ecommerce platform that is not in the cloud. To configure open source ecommerce tools, technical knowledge (and patience) of an advanced level is often required. Simply put, it is something not available to everyone.
Instead, click & play systems are accessible to all, and you do not need to have an extensive technical knowledge to build your own online store.
Technical support to get your back
In the event that, even with the click & play system, configuring your online store turns out to be difficult for you, many cloud ecommerce platforms will offer you a 24/7 technical support team to give you a hand in case you don’t know how to configure your store properly. This is an undeniable advantage over open source ecommerce platforms, where you’re on your own.
Your hosting will be scalable
If you use an open source ecommerce solution, chances are that you end up hiring a (hopefully cheap) shared hosting plan. But as your traffic starts to rise, you will start to have problems with this hosting and you will have to worry about finding the right time to upgrade it without sacrificing your profits.
With cloud ecommerce, you can forget about the hosting issue, since the technological infrastructure is widely prepared to avoid the hosting to be outgrown. In addition, cloud ecommerce platforms’ servers are specifically configured to optimize loading times, browsing speed, etc., with all the advantages that implies for your SEO and therefore also for your business.
A final highlight is that, with a scalable hosting, you’ll be able absorb demand peaks without any problem and without any hosting upgrade, which is especially interesting if your business is seasonal or if you anticipate having a few big times, like special events or media appearances.
Your investment in the business will be much lower
If you choose a cloud ecommerce platform, your investment in the business, and more specifically on the technical and visual part of your ecommerce platform, will be much lower than it would be with other platforms.
On one hand, a cloud platform gives you a lot of predesigned customizable 100% responsive templates to choose from, so the design and UX part is usually looked after. On the other hand, it offers you an easy-to-use system configuration, a powerful and scalable hosting, and a technical team ready to help at any time –and all of this for just a very reasonable monthly fee.
Thus, your investment in the sales tool (that is, the store) will be minimal, and you’ll be able to invest your money in positioning, customer acquisition and stock purchase.
As you can see, there are many reasons to choose cloud ecommerce. We hope we have proven you that it is the best way to go for small and medium-sized entrepreneurs.
After picking up your ecommerce platform, the journey begins.
As you aim for delivering the best value to your customers, gaining competitive pricing intelligence is a must.
Prisync can help you automatically track your competitor prices and adjust your own prices accordingly.