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Creating Magnetic Content: to Boost your Online Store’s Traffic

Content marketing benefits your e-commerce business in multiple ways. It helps you rank higher on Google, build prelateships with customers, and earn backlinks and shares. Above all, you will boost your website traffic and increase customer conversion rates. Here are a few tricks that may help you boost your content creation efforts. Understand Your Audiences …

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Marketing for the Holidays: Best Practices for Ecommerce Merchants During the Holidays

Global spending hit some serious milestones in 2018. Customers dished out more than $1 trillion globally for their holiday items. Black Friday and Cyber Monday continue to rise in popularity. Now, they’re considered the two most popular days of online holiday shopping. In 2018, almost half of all holiday spending was done during Cyber Week. …

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A Strong Relationship With Customers: How to Build it with D2C

If you’re launching your direct-to-consumer business, you need to think about how you plan on building stronger customer relationships with the people you hope to buy from you.  In general, D2C products are much more expensive as they can’t rely on a distributor placing them in department stores or online multi-vendor marketplaces.  Not only that, …

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DTC Pricing Teardown: How Brooklinen’s Pricing Strategy Boosts Sales

DTC e-commerce vendors are completely changing the game of online selling. Through bypassing traditional distributors and department stores, vendors can take back control and sell directly to the consumer. The way big online marketplaces and department stores price their products is wildly different from how everyday e-commerce stores do. If you’re currently building a larger …

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