CRM is a major part of any business. Specifically in e-commerce area, running a fine-tuned customer relationship management means sustainable business model. Whether you already had a loyal customer base, you should focus on to keep an ongoing relationship with them as they are your lifeblood and essentially your most core source in meaning of growing your business and improving your products. To be more clear, loyal customers lead to repeat purchases- keep in your mind it costs five times as much to attract a new customer than to keep an existing one– and they are very eager to suggest or give feedbacks to your product or service. By building a loyal circle you keep fitting your products to market while growing your business.
The good news is that there are plenty of beautifully designed CRM tools that help your online business to build and grow a loyal customer base. In this article, we introduced 9 great CRM tools that you may want to adapt for your business. But before that, we would like to state what should you expect from a CRM tool.
-Now, there are a great amount of channels that customers interact with your business. They come to both your offline and online stores. They take actions with their mobile and desktop devices by sending mail, tweeting, searching, liking, sharing, dropping reviews… The list goes on. So, it is almost impossible to track all these interactions. A great customer relationship management tool provides you a central location that you can use to store current customer details, interactions, story, and prospects that can then be converted to real customers- meaning purchases.
-A CRM solution enhances the transparency of all your sales, marketing and support operations. In more detail, you can easily monitor the whole experience of a potential visitor to your online store, segment them into groups according to behaviors/demographics/interactions and allows you to implement a new 1-to-1 targeted strategy in order to offer him/her a memorable experience. Don’t ignore the power of personalization!
-CRM solutions can be also applicable to your inventory management and support processes. You can have greater visibility on who you deliver products to and when. Moreover, you can conduct high-quality customer support service through case management and build a deep knowledge base on what certain customers do and do not like.
-E-commerce companies can benefit from CRM tools’ cloud power which means it gives you an opportunity to reach multiple people anywhere, at any time, from any number of mobile devices.
Now, check out these CRM tools that may fit your e-commerce business to keep and grow your loyal customer base.
With Zoho CRM, you can engage with your customers easily. It offers over 30 online applications from CRM to mail, office suite, project management, invoicing, email marketing, social media management, and more. Zoho promises to improve your productivity by leading information directly from both your website -drive leads from web visits- and external sources – direct mail- schedules follow-up reminders, and generates custom reports to forecast trends. Zoho CRM is designed to attract, retain and satisfy your customers to grow your e-commerce business.
The pricing starts at $12/month while the most popular plan is for $35/month
Teamleader is a CRM tool developed for both SMBs and larger growing e-commerce companies, designed to enable your team to collaborate, organize and build a complete business by offering intuitive software solution. Key features of the software include stand-alone sales automation, customer service and support, help desk, web self-service, and live chat. The platform is customizable to fit the different needs of businesses. It aims to help organizations and teams work smarter.
You choose and pay only for the modules you need.
SalesforceIQ is a powerful CRM tool that empowers e-commerce companies’ customer relationships to build more grounded connections. Its Relationship Intelligence technology captures rich signals from visitors, analyze the data and generate actionable insights that help you to drive actions to close more deals. It automatically blends the information from the sources – email, calendar, tools… With SalesforceIQ you don’t need to do your works manually. It is a great CRM tool to grow your online business.
The pricing starts at $25/month while the most popular plan is for $75/month
PipelineDeals is designed to make sales processes more productive. You can set seamless and fully customized fine-tuned sales funnels. Using this beautifully designed CRM tool, you can easily manage and monitor your online store’s lead channels. It is not such hard to make accurate sales forecasts with PipelineDeals by analyzing customizable deal stages and deal tracking metrics. Every morning PipelineDeals sends the Morning Coffee Report to your email inbox in order to figure out the prior day’s sales performance.
The pricing starts at $25/month while the most popular plan is for $49/month
Pipedrive aims to simplify with its seamless user interface- the process of salespeople by letting them focus on the right deals at the right times and give you a clear overview of the company’s performance. The most noticeable feature for Pipedrive is the easy drag-and-drop editing of each deal along with your sales pipeline, providing continuous updates for your sales team.
The pricing starts at $10/month per user while the most popular plan is for $21/month per user.
OroCRM is an easy-to-use, open source CRM with built-in marketing tools for your e-commerce business. It offers great productivity, account management, sales and marketing tools to support the operations of e-commerce business. The flexible workflow, reports and segmentation engines allow your company to build customer relationships and increase sales. OroCRM is integrated into e-commerce platforms (like Magento) or other solutions.
InfusionSoft is a sophisticated CRM tool mostly designed for small and medium e-commerce companies allows users to automate their businesses and sales seamlessly. It includes all the e-commerce tools you need to create a storefront or order pages, manage billing and collections, trigger post-purchase follow-up and more. The e-commerce tool is as well tied to your CRM which allows you to easily create targeted upsell messages and offers.
The pricing starts at $199/month
Besides of its marketing tool, HubSpot also provides a CRM tool that helps sales teams navigate and empower opportunities by tracking email conversations, contacts, companies, deals, and tasks — all in one seamless package. The most important advantage of HubSpot CRM is that you can link it to all places and locations where your sales processes are taking place, including your websites, email service providers, social media profiles, phone calls, and more.
Hubspot CRM is completely free to use.
Agile CRM is an easy, powerful and affordable CRM tool that covers heavily the most important three aspects of CRM- sales, marketing and service features. Supported by a comprehensive interface and reporting features for monitoring business performance from the customer base and sales performance, Agile CRM is a powerful all-in-one CRM solution for e-commerce businesses. It offers online engagement features, smart campaigns, marketing automation, robust integrations and more.
Agile CRM is free for up to 10 users. Upgraded plans start at $8.99/month.
Once you have enabled CRM integration to your e-commerce company, you can use the data as your life source. You can begin to generate better strategies, lead true value to customers, and begin a 1-to-1 marketing with your different customer segments, have more relevant conversations with your customers, give them best possible shopping experience, and of course convince them to keep coming back for more.
We hope this article helped you pick the best CRM solution for you.
Good luck 🙂
By the way, as Marketing Team in Prisync, we created a side project named E-Commerce Stack aiming to provide a platform for all e-commerce enthusiasts. In this stack, there are close to 500 posts which include tools, podcasts, blogs, events and even influencers covering every aspect of e-commerce. We believe it’s a great source for everyone involved in e-commerce. Feel free to add tools & contents that we missed. Also, we are excited to hear your feedbacks for future improvements.