In everyday life, almost every one of us is dependent on mobile technology. Initially, apps were created for playing games, but nowadays more businesses rely on mobile apps for sprouting their business. Mobile commerce is extrapolated to reach $149 Billion in US volume alone by 2019. Browser dependent apps can now function like a native app. Moreover, many industrial persons believe that e-commerce should develop their native app to stay ahead of competitors.
For e-commerce companies, having a mobile website is an essential requirement. Either a web-based app or native app is better than no app at all. You can collect richer business data from a native app that offers a unique user journey such as an optimised flow and push notifications. But according to Charlie Rose from Bloomberg Television, there is a drawback in developing native app due to the high cost because the business brands need to update their app continually in response to new developments in the e-Commerce industry.
So before developing the native app for e-commerce business, companies should do the analysis regarding the cost-effectiveness of their business strategies to ensure that gains are worth the monetary endowment. Here are the five things to keep in mind before developing native e-commerce app:
Does it solve business issues?
The most important factor is to ask yourself why you need a native app. Is it for the cool part or is there any business issues you are hoping to solve? If you are going to invest in something like the mobile native app for business, you should ensure that it is addressing your business issues.
What is your e-commerce business goal?
Companies get confused sometimes requiring a mobile website or native mobile app. If the goal of the app is to just take people to your website or for your users to have the same experience across any device, you might need a website with responsive design. If your goal is to create something serving many features, then you need a custom application design.
Native Mobile apps are for serving a particular function. For example, Facebook’s Messenger app is used for checking your personal messages from Facebook and communicating with friends. It works the way texting works, but it is unlimited and doesn’t charge individual text message fees. It serves as a particular function and solves a problem better than existing solutions.
Another example is a fitness app that handles the task of tracking your miles and the calories you’ve burned. On the other hand, if you run a fitness studio and need a solution to track the client process, schedule appointments, check clients coming in, and offer other features to keep customers engaged with their fitness goals, a native mobile app may be the answer.
What is your financial plan and term?
If you are short on finance or time, a native app might not be the solution for you. Moreover, custom mobile app development take longer to develop than the mobile website.
It you want an app and at the same time, if you are looking to save time and money, there are many solutions available. These are apps that allow you to take simple steps of an app development and then brand it your company with little coding or no coding required.
What are you company analytics explaining you?
It specifies various data in numbers like how people are engaging with your website now? Are they accessing your sites from mobile devices or some other devices? If so, which tools they are using to access your site? Where are they coming from? Which pages are they looking for the most? It indicates which platform you should consider for creating e-commerce mobile app, and to increase your overall website traffic.
Is it the customer data you’re after?
Another important thing to consider is a mobile app’s ability to collect data from users. It means that with a mobile app, you can receive better data than you would get from a website. Mobile apps also give the ability to offer a more personalized customer experience like push notifications, product recommendations, etc.
There is a lot to decide when you’re choosing whether or not to invest in native e-commerce app versus technology solution to grow your business or improve your process. At present native apps are chosen by consumers because of their interpretation and coherent platform integration. It is recommended to select hybrid apps or Mobile application development platforms for large and middle scale internal apps and to choose native apps for external customers with high performance assurance. From performance and security perspective, developers still elite native apps over hybrid and mobile apps. You can’t confine “best” type of mobile application. The most important point is to reckon the most suitable application for particular business requirements and also ensuring that you opt the best ecommerce mobile app development company to get your app done. If your Ecommerce business requires attributes like best security, best in class user experience, best performance, and need to progress even in an offline mode, Native App is the solution.
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