Search engines are major source of traffic to your e-commerce site. The ultimate goal of every e-commerce website is to be ranked as close as possible to the top five results or at least at the first page. Appearing at the top after a search inquiry helps you grow your business by generating more traffic and leads. Most importantly, performing great at search engines lead to increase the chances of visits from potential customers. That’s why you should approach and handle SEO very seriously in order to reach the top of the search engines.
So, the fact that 30 percentage of all traffic to e-commerce sites comes from search engines, don’t underestimate the power of SEO!
There are plenty of areas that you need to research, compare, plan and test before deploying your SEO strategy. In order to improve your rankings, you need to invest some effort to optimize your e-commerce website for search engines. By optimizing your site aspect of SEO rules you will also influence its usability, speed, ease of navigation and ultimately drive a better user experience.
If you want to see how your website is performing in the search engines, you can use some of the many SEO tools that help you get more insights into your site.
In this article, we share 14 best performing SEO tools help you with keyword analysis, link building, site optimization, competitor analysis. With these tools, you can see what’s going well already and which parts could be optimized. Don’t hesitate to use SEO tools if you run an e-commerce site. You will see the effect.
Leading WordPress plugin on the market, Yoast is a complete SEO tool offering various features. All of its features and functions have been built to help e-commerce involvers to improve SEO efforts and guide search engines through every post, page, product and category of your site. It allows you to add SEO title, meta description, and meta keywords to each post and page of your site. The plugin will help you not only increase rankings but also increase the click through rate for organic search results.
You can start to use Yoast plug-in for free. Upgraded plan starts at $69/year for 1 site.
Need a keyword research tool? Ubersuggest has limited features, but it is useful if you need keyword idea. It helps you to find relevant keywords to your selected core keyword.
For example, if you are working on a post about “price tracking”. Then you can type in “price tracking” in the keyword section. After hitting “suggest” button Uber Suggest will then find hundreds of keywords relevant to your search on “price tracking”.
Spyfu differentiates itself as a SEO tool by helping you to track your competitors’ most profitable keywords, paid ads and organic search and highlights them for you. Spyfu collects data from your competitors and provides useful SEO insights. In addition, you can make detailed PPC analysis by finding most profitable keywords, prevent money wasting keywords and find the best ad copy.
Basic plan starts at $49/month.
SEOmator is an in-depth website analysis and audit tool that enables SEO professionals to review website performance. With the help of SEOmator, in-depth insights of the internal web page could be analyzed. It is possible to see the issues associated with structure and functioning of the site with the help of SEOmator crawler. It also detects the problems related to the pages.
You can pay $5/once for one project. If you want to upgrade your plan, the pricing starts at $19/month.
SEO PowerSuite is a tool that covers almost every SEO issues. You can do accurate rank monitoring, make link analysis, find profitable, traffic-generating keywords, on-page SEO audit by auditing site and content optimization, competition analysis, and craft pro looking reports.
You can download the most basic plan for free. You can also get the full license for $299.
Keyword Tool positions itself as an alternative to Google Keyword Planner. It helps you to generate over 750+ long-tail keywords from Google autocomplete. It works with 129 Google domains and 83 languages. By using Keyword Tool, you can get great users’ insights, their search behaviors and also search trends.
You can use Keyword Tool absolutely for free, even without creating an account.
Instead of time-wasting manual SEO operations, Rank Tracker helps e-commerce companies to track daily keyword performance and competitors performance automatically. User-friendly SEO tool Rank Tracker also enables to create advanced reports without any time loss with its intuitive dashboard and advanced reporting features. You can easily compile product-related reports, deconstruct SEO strategies and update spreadsheets. Rank Tracker promises to automate everything for you.
The pricing plan starts at $19/month with 100 keywords, 3 domains and 6 competitors to track.
Searchmetrics is a complete SEO platform that covers all of the basics meaning position and rank tracking, keyword research, and backlinks. It is possible to generate overall insights by analyzing general search trends and changes in rankings for the most visited websites. You can also use their graphs to know Google updates. While most of its premium features are reserved for enterprise tiers, Searchmetrics is a capable solution for all sized e-commerce businesses SEO needs.
The pricing plan starts at $69/month.
Raven is a great tool for SEO, social media, PPC, etc, a complete solution indeed. Using solid feature set of Raven Tools, you can clearly figure out on your working progress and save plenty of time. The reporting is fully customizable and can be automatically done instead of compiling multiple reports in excel every week or month. Raven also uses the best data from Majestic, Moz, Google AdWords to provide your business with keyword and competitor intelligence and insights.
In brief, Raven Tools is a great tool to generate insights about where you should concentrate our marketing effort in order to get best campaign results.
The pro plan starts at $99/month.
Moz provides the best-in-class SEO management tool, great for all size of e-commerce companies. Besides its awesome toolkit, it also provides a resource center and a community Regarding of simplicity and competitor tracking, Moz is perfect. It lets you create multiple campaigns. So, you could easily evaluate domain authority, keyword ranking and crawl issues for your own online store, along with others in the industry.
The standard plan starts at $99/month while the most popular are $149/month.
Ahrefs is a toolset for SEO and marketing. They have tools for backlink research, organic traffic research, keyword research, content marketing & more.
Ahrefs is really helpful when you are trying to understand what links perform well for your page and trying to figure out a trend in your particular niche. Additionally, it’s very useful for finding insights on domains and how well particular e-commerce pages perform on the search engine. With Ahrefs, you can simplify all your research processes and move your online store to next level.
The lite package starts at $99/month.
The world’s largest link index database, Majestic is a great SEO tool which can be effectively used to analyze backlink catalog of your site and of any other site. If you want to outrank your competitors, you can examine their backlinks and generate potential good link sources which might help your online store to increase its rankings.
The pricing plan starts at $44.99/month.
HitTail is a keyword tool that analyzes your online store’s traffic and helps you to generate long tail keywords by analyzing existing website traffic that is relevant to your audience where the concept of long tail keywords become the major trend in this period.
The pricing plan starts at $19.95/month with 7.500 keyword ideas.
Link Research Tools is one the most powerful link research tool that empowers link building and analysis efforts with its various reporting and analysis feature sets.
The toolkit has an advanced methodology, varied data sources, customized settings and unique tools inside – everything you may need in your link building efforts.
The pricing starts at €149/month.
We’ve tried to state beautifully designed useful SEO tools to track, research and optimize your SEO efforts. When you combine your ultimate strategies with these tools, you will see the positive impact on your search results.
By the way, as Marketing Team in Prisync, we created a side project named E-Commerce Stack aiming to provide a platform for all e-commerce enthusiasts. In this stack, there are close to 500 posts which include tools, podcasts, blogs, events and even influencers. We believe it’s a great source for everyone involved in e-commerce. Feel free to add tools & contents that we missed. Also, we are excited to hear your feedbacks for future improvements.